Data Bites: The Craft Lager Trend That Restaurants Are Missing Out On
2016 saw an increase in craft breweries producing craft lagers. Craft lagers are the latest beer trend and the one with perhaps the widest appeal. The lighter style is a welcome relief from the hop bombs with high alcohol that hit you over the head like Bamm Bamm’s club. And it’s great for craft brewers to be producing styles that your grandfather’s grandfather can enjoy. Craft lagers are also a way for restaurants, both chains and independents, to jump on the craft brew train and not alienate their customers. But, according to Uncorkd menu data, restaurants are missing out on this trend in a really big way. Let’s take a look at the numbers. Read more