Entries by Hilary

3 Easy Bar Menu Changes to Make More Money

March 18, 2014 in /by

Last Sunday, I went to a local, neighborhood bar, the Grafton Pub in Lincoln Square with friends. It was definitely one of those, “Hmmm, I’m bored and it’s the middle of the day” decisions, and I was hungry. I would have ordered some food, but I hadn’t ever been to this bar (which was really […]

Why Google Hates Your Bar

March 14, 2014 in , /by

People who are looking for a cool bar to go to usually look on Google. This is why it’s so important to show up within the first few pages (preferably the first page) of a Google search. Some bars succeed on Google, and some fail, and if you’re reading this post, I have the feeling […]

What’s the Story of Your Wine?

March 6, 2014 in , /by

When your customers decide to buy a bottle of your wine, they are, in essence, gambling. They put their money on the table with the belief that the wine they’re ordering will be great. Sometimes, your customers are amazed by the wine they place their bet on, sometimes they think it’s okay, and sometimes they […]

Top 5 Restaurant Choices for Dine Around Seattle

March 5, 2014 in , /by

Dine Around Seattle is a twice-yearly month-long restaurant extravaganza, in which  over 50 restaurants offer a three-course prix fixe menu that includes a starter, an entree, and dessert. This delectable time runs from March 2 to 27, but get your feast on during the workweek, because Friday and Saturday nights aren’t included in the deal. […]

Do You Know the Secrets of the Most Profitable Restaurants?

March 3, 2014 in /by

Is your restaurant doing well right now? Are you happy with its growth and profits? Even for those of you who said “Yes,” this industry is so dependent on public perception and the local economy that just one financial set back can push your restaurant from “trendy” to “end-y.” However, if you use the techniques […]

Top Picks for Boston Restaurant Week 2014

February 28, 2014 in , /by

Boston Restaurant Week 2014 (now called “Dine Out Boston”) is coming soon and with 200+ menus, your choices are prodigious. I’m sure you’ve picked out a few places you want to go for restaurant week, but you should celebrate Boston’s two weeks of deliciousness by making sure to go out every night. Dine Out Boston […]

How to Market Your Craft Beer Correctly

February 19, 2014 in , , /by

If you’ve been carrying craft beers for a while and you haven’t experienced an upswing in business, you’re doing something wrong. Craft beer is the largest and fastest-growing segment of the beer market, and it should be giving your restaurant or bar a boost. Are you marketing to the right demographic? Here are some stats, […]

Sell More Expensive Wine With a Digital Wine Menu

February 18, 2014 in , , /by

You’ve put a lot of work into making your restaurant a wonderful place to be. You have beautiful ambiance; the dishes that you serve are delicious, healthy, trendy, and fairly priced. You have a great wine menu and are good at getting people to order wine—but they only order less expensive wine, and you need […]