Entries by Hilary

5 Summertime Wine Drinks for Your Menu

July 6, 2014 in , /by

Ah, summer is here. At this point, we’ve all had a few very hot days, and customers are beginning to shun even room temperature drinks in favor of ice cold ones. Tired of serving gin gimlets and beers? Here are five summertime wine drinks that’ll push those beverage sales sky high.

World Class World Cup Cocktails

July 3, 2014 in /by

It’s sad that the US was eliminated from the World Cup… but that means that more people will be going out to eat again! Even though we can’t root for our own team, we can root for soccer in general, and with the sport on everyone’s minds right now, it’s a perfect time to highlight […]

Here’s What the CIA Knows about Bars

July 1, 2014 in /by

 Out of ideas about what you should be doing next in your bar? Has your bar had great sales in the past, but recently been facing a sales drop-off? No matter if you have a neighborhood bar or the hottest new nightclub, the best place to look for sales-boosting tips is the CIA. Yeah, you […]

Want to Use Discounts in Your Restaurant?

June 25, 2014 in , /by

Popular discounting methods such as offering coupons, putting your bar on Groupon or Living Social, or taking part in an annual coupon book can seem like a great way to get more customers in the door and increase sales, but frequently lowered prices just serve to lower the value of your restaurant in your community. […]

Do You Need a Wireless Liquor Control System?

June 23, 2014 in , /by

If you’re considering implementing a wireless liquor control system, you’ve probably run up against a terrible problem such as bartender theft, devastating revenue loss, or such a lack of time and sleep that manual inventory maintenance has become impossible. All these events can lead you to a sense of desperation, and you may feel that […]

Creative Garnish Ideas to Class Up Your Bar

June 22, 2014 in /by

Whether you’re a seasoned mixologist or are just starting to enter the world of premium drink garnishes, it is always a good time to come up with creative, new ideas. Updated garnishes serve to increase the perceived value of your drinks and your bar, which creates buzz, increases your sales, and draws in curious customers. […]

The 4 Steps Busy Bar Owners Use to Hire a Band

June 21, 2014 in /by

So, you’ve decided that you want live music at your bar, and you are psyched to see the crowds pour into your bar, order drinks and food, and jam out while increasing your profits. It’s going to be great…after you get over one tiny problem: How to hire the band. If the thought of going […]

How to Use Wine Marketing That Speaks to Millennials

June 18, 2014 in , /by

In her recent article “How Millennials Are Changing the Wine Industry,” Kathryn Buschman Vasel stated that Millennials are drinking more wine than other generations did at the age of 21, and that this is rocking the wine industry as we know it.  Specifically, Millennials are rocking the wine marketing industry as we know it. This […]