The craft beer market has exploded. Even toddlers and teetotalers are aware of this. This explosion has left a beer industry pock marked with craters and rumbling tremors have reshaped its landscape. But while the craft beer market is constantly being explored and its trends teased out, it is too often talked about as a single unit. But in fact, the beer market, like all alcohol markets, is actually split in two: on-premise and off-premise. As restaurant and bar operators look at beer trends, it’s important to note the distinctions between consumer interest trends in retail and liquor stores (off-premise) and restaurant and bars (on-premise). In an effort to add nuance to the zeitgeist, Uncorkd has analyzed it’s restaurant menu data and broken down millions of data points to see what trends have the best chance to increase sales and have impact in restaurants and bars. Read more