Have your wine sales been lagging? That’s a clear sign you should change your wine sales strategy in 2015. America’s Millennials are a wine-loving crowd, and if you’re marketing and selling your wines properly, your sales should be through the roof. After all, 81% of wine drinkers agree that wine is not just for special occasions anymore.
But what should you do if your wine sales are in a slump? How can you tell what will bring in the business? I have great news for you. Determining what to sell to wine drinkers under 40 is no longer a guessing game. This is because E. & J. Gallo Winery, the winery that sells Apothic, Columbia, Barefoot, and New Amsterdam spirits (and, of course, Gallo), has commissioned a new study about wine trends. They surveyed 1,001 frequent wine drinkers between the ages of 25-64 in the US, and they’ve now published their findings. But what good is a list of trends without advice on how to use it? That’s where I come in. Without further ado, here is part one of the top wine trends for 2014—and how to make those trends work for your restaurant. Read more