Fungus and Wine: A Surprisingly Sweet Treat

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The word “fungus” sounds disgusting in itself, but for some winemakers, it is the key to making the perfect dessert wine. Botrytis Cinerea, otherwise known as “noble rot”, is an airborne fungus that dusts grapes when the weather heats up and humidity is high. The question remains, how do producers take advantage of the invasion of the fungus?

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Insta-Opportunity: How Instagram Increases Customer Reach

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It’s no surprise that social media has grown to become a vital part of any business strategy. Instagram, the social media platform that allows users to share photos and videos, has become a giant in the social sharing realm. The endearing part about Instagram is that users can post whatever they please, images ranging from day-to-day activities to professional photographs of memorable moments.

Recently, Instagram released a new version of their “Explore” tab, which has restaurants who were previously uninterested scrambling to join the social media movement.  Read more

4 Beverage Branding Tips

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More and more restaurants are turning to beverage-related strategies to bring in customers and boost sales. Drink sales are often overlooked in the pursuit of finding the correct target consumer and with competition on the rise, their importance is greater than ever before. Build customer loyalty while bringing your restaurant into the spotlight with these 4 beverage branding tips.

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Your Body and Beer- How Drinking Beer Helps Your Health

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Just like wine, beer offers an array of health benefits that helps your body inside and out. Beer lovers rejoice, because we’re here to tell you that drinking beer (in moderation) is actually good for you! Here are some scientific facts to give you a reason to have a beer today. Cheers!

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The Rosé Revival: Pink Wine on the Rise

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The pink beverage has significantly gained in popularity the last few years. Information company Nielsen revealed a 34% increase to $63 million in the rosé category the past 52 weeks (which ended May 23). Sales are growing globally, as rosé wines are overtaking red and white varietals in some countries. As summer arrives, consumer’s taste for sweet and dry blush wine escalates. All the ranting about rosé has inspired us to create a list of the top pink wines that need to be in your restaurant.

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2015 Survey of Alcoholic Beverage Preferences in Restaurants

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Did you know that the color of wine and how well it goes with a meal are the two most popular factors considered when choosing a wine to drink at a restaurant or bar? Or that consumers located on the east and west coast prefer wine, while those located inland are more likely to prefer beer? Read more

The 5 Wine Consumer Personas You Need to Know

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Each and every day restaurant employees serve an array of customers with different wants and needs. Figuring out how to sell wine to every consumer is where the difficulty presents itself. Odds are, your approach to selling changes based on the specific consumer you are serving. In order to help your restaurant’s wine sales, study these 5 wine consumer personas and pinpoint which category your guest fits into.

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Spring Wine Trends 2017

The Silver Lining of the California Drought

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A record-breaking four year drought continues to wave over California, creating difficult conditions for farmers that need lush land to make a living. Winemakers, on the other hand, are embracing the harsh environment as their vines have begun to produce perfectly ripe grapes despite the unfavorable circumstances. Still, the production of delicious wine won’t last with water supplies slipping. What does the lack of rain mean for wine suppliers and consumers? Here’s what you need to know as the damaging drought continues.

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The Beer Glassware Guide

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It’s a known fact that the shape of a glass is vital when it comes to drinking wine, but what about its affect on beer? Can glassware really make your beer experience better, or is it just a marketing strategy used by restaurants to get people through the door? We decided to take the case and found 10 glasses used across the world that cater to an array of brews.

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Ice in Wine: Faux Pas or Smart Move?

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Although temperatures have already began to rise, the start of summer was officially recorded yesterday with the summer solstice. People across the United States can now look forward to sunny and longer days. As the weather starts to change, so does wine drinking etiquette. We’re here to address one of the issues that has been of ongoing debate between sommeliers: Is it acceptable to add ice to your wine? The temperature of wine is of utmost importance and contributes to the full experience of the beverage. But are there times when icing the wine is absolutely necessary?

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