Happy hour specials are a time-honored strategy for drawing patrons in on weekday evenings, when bars might not otherwise see too much of a crowd. However, you obviously don’t just offer bargain beer, wine, and well drink specials for the mere sake of giving your profits away; you want to make sure that the draw of these specials actually pays off. So ask yourself the question: is your happy hour “happy” enough, or could it be better? Is it boosting the bottom line, as it should?

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