Upselling, cross-selling, and other high-level sales techniques, when balanced on a strong wine knowledge foundation, form the backbone of your restaurant wine sales. This is good news, as it means that the power to increase sales rests only on your willingness to educate your staff. In addition, when you do motivate and educate your wait staff, they are likely to go to great lengths to assure your wine list’s sales success. Uncorkd has published many articles in the past that help you to teach your staff about wine, sake, scotch, beer, absinthe, and other alcohols; today’s post focuses on two strategies—a simple one and a complex one—that you can use to motivate your servers. Read more