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Important: Identifying Country Club Demographic Trends

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Private clubs are changing throughout the country. Whether it’s augmenting club policies in regards to technology, or relaxing rules and guidelines to accommodate families, clubs are changing in response to shifting member demographics and interests. As a club manager, how do you address these changes? What methods can you use to assess and identify the areas of your club that you need to change and improve, and which areas should continue on undisturbed? Read more

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New Study Shows Why Wine Tasting Notes Are Important

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The Drinks Business recently detailed a study commissioned by wine subscription service taste4. The study sought out the top 10 wine terms that consumers are most confused and put-off by. The 2,000 consumers surveyed gave insight into the way many wine drinkers approach buying a bottle. While some of the terms on the list may be surprising, like “tart,” “legs,” or, “nose”, the take-away message of the survey is something very familiar to us at Uncorkd.

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Why Uncorkd is the Best iPad Wine List Platform

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iPad wine and beverage menus are becoming more and more popular as restaurants learn about the benefits of the technology.  Not only do the digital menus provide a significant ROI by increasing sales, they also provide a number of other benefits, from improved staff training to saving time updating menus.

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3 Surprising Ways to Use Your Digital Wine Menu

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Digital wine menus are the future of restaurant menus, but they’re useful for so much more than just wine. Savvy restaurants use digital wine menus as a fun, interactive tablet-based menu experience that gets customers excited about exploring the menu. Not only do digital wine menus provide customers with in-depth information about their drinks (which only a sommelier, a cicerone, or a bartender could provide previously), they also provide restaurant owners total freedom from expensive menu printing costs. Wondering how you can use a digital wine menu like Uncorkd even if you don’t serve wine? Here are three surprising ways.

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Sell More Expensive Wine With a Digital Wine Menu

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You’ve put a lot of work into making your restaurant a wonderful place to be. You have beautiful ambiance; the dishes that you serve are delicious, healthy, trendy, and fairly priced. You have a great wine menu and are good at getting people to order wine—but they only order less expensive wine, and you need your restaurant to make more money. If this sounds like you, you might need to be employing more sales techniques to convince your guests to buy higher ticket items. If you feel like you don’t want to jeopardize good relationships with your regulars by being a pushy salesperson, here are some tips and tricks for how you can get your digital wine menu cross-selling and upselling for you to sell more expensive wines, beers, or cocktails. Read more