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Why Restaurants Shouldn’t Build Their Own Mobile Apps

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Technology use among restaurants is seeing fast paced growth, and restaurant operators are beginning to understand the importance of mobile and tablet technology to improve their top and bottom line.  According to Hudson Riehle, Senior Vice President of Research for the National Restaurant Association, use of technology is expanding among all age groups.  No, it’s not just teens who want to use the latest technology for their dining experience.  Our customers report even consumers in the 65+ age bracket enjoy using iPad menus to choose a wine or beverage for their meal.

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Ordering a Drink? There’s an App for That.

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These days, there’s nothing new about using technology to help expedite the process of ordering food at a restaurant. Once waitstaff at some restaurants started sending orders back to the kitchen using hand-held devices, it was only a matter of time before similar technology made it directly into the hands of customers – most commonly now through online delivery apps like Seamless and GrubHub. Today, some airline passengers, while they wait to board at the gate area, may even use iPad menus to order, with the assurance that their items will be brought directly to them within minutes.

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