Customer service isn’t just about providing a great product at a great price (with a smile), it’s also about who you hire. In marketing, the initial contact between your bar customer and your bartender or server is called “the moment of truth,” and your guest’s memory of that moment serves as the best indicator of the likelihood that they’ll come back again. This post is a paean to the greatest bar service EVER, and I want you to think about how you can get your servers or bartenders to increase their customer service offerings to make your bar stand out. Read more