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Why Big Whiskey Makes The Best Whiskey

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The whiskey revival is reverberating across the globe. All categories of the barrel-aged brown spirit have experienced continued growth in the past few years. Japanese whiskey is having its moment. Irish whiskey recently achieved the largest growth of all whiskey categories. American bourbon and Tennessee whiskey are at the forefront of the category.

The biggest players on this global stage will be quite familiar to American drinkers. Jack Daniel’s and its iconic black no. 7 label remains the world wide leader in American whiskey. Not far behind is Jim Beam. While these labels are iconic signposts in American culture, they are not the most exciting whiskeys these producers are making. Behind the support of global sales, the biggest producers are using their expertise and long history of whiskey making to create some of the best drams on the market. You may not realize it, but some of your favorite whiskeys are made by the same producers you may scoff at.  Read more

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Whiskey Trends – Irish Whiskey Sees Explosive Growth

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The beverage industry is an industry of trends and catching on to the latest whiskey trend is critical for pleasing customers and increasing beverage sales.  Whiskey has been hot for the last couple years, including bourbons, flavored whiskeys and now Irish whiskeys.   First there was the Fireball craze, with a younger generation replacing Vodka and other spirits with Fireball as their go-to shot.    In just two years, Fireball whiskey increased sales by over 30x, to $60 million in 2013.  Other producers released new brands and products in a wide range of flavors from cherry to honey.  Bushmills became the first Irish distillery to jump onboard followed by Dewar’s in Scotland, not to mention the dozens of American products.  If your restaurant or bar hasn’t started carrying Fireball and other flavored whiskeys, you’re losing money.  Don’t miss the next big beverage trend, craft Irish Whiskeys.

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Add It to Your Menu: Craft Distilleries

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If I told you that the hottest gin in international markets was made in America, you’d likely laugh at me… but I’d be telling the truth. Because you sell various spirits, you’ve probably already run across a lot of the new craft distilleries that are starting to spring up all across America. Like me, perhaps you’ve noticed these places but have largely dismissed them out of hand. “American distillery? Sounds like moonshine,” I’ve told myself when I’ve noticed small distilleries in the mountains or on the outskirts of small towns, “I’m sure this stuff has got to be terrible.” Apparently though, I’m completely wrong, and a New York Times article from this week, Raising a Glass to Upstart Distilleries explains exactly why. Here’s what you need to know about the newest, hottest international booze trend.

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Do Your Servers and Customers Know About Scotch?

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Scotch has a mystique to it that makes contemplative businessmen swirl it in glasses, makes mothers shy away from it, and makes posing frat boys glug it… but what the heck is it? Here is your definitive guide to Scotch: short enough to teach your staff, and flexible enough to add to your digital wine menu. Read more