Imagine you’re walking through the wine aisle of your favorite grocery or liquor store. Today you’re searching for a white wine to bring home and enjoy with dinner. You walk past bottles and bottles, but suddenly come to a halt, as something has caught your eye. It wasn’t the varietal or bottle shape that made you stop your search, but the creative label wrapped around the wine. You grab the bottle and go, “That was easier than I thought.”

Producers have began utilizing graphic artists to create unique wine label designs that stand out to the consumer and push the point of sale. Many people find it difficult to describe what kind of wine they like, but when shown options with labels, can choose instantly. So the question is, how can your restaurant start taking advantage of aesthetically appealing labels? Read more