Tell me if you’ve experienced this scenario: You have a table that looks at the wine list and is clearly confused. When you ask them what they want to drink, they look flustered and they order a wine, but it seems their choice is random. When they taste the wine, they really seem to like it. They compliment the wine, say they’re excited to try more on the wine list… and never return. Here are three tips to get those wine-newbie guests to come back again and again.

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