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Why You Need to Keep Your Restaurant Website Up to Date--and How to Do It Uncorkd

Why You Need to Keep Your Restaurant Website Up to Date—and How to Do It

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You did your job. You heard everyone talking about why you need a restaurant website, so you went out and got one. You even got yourself an awesome gimmick so that you’d stand out on Google. Either you struggled over learning how to create the site yourself, or you hired someone else to create it for you. The good news is that now you can breathe easy. After all, you have an online presence already. You’ve checked that task off your list. Now you can return to what you really love: food.

Sorry to break it to you, but in today’s world, restaurants can’t just create a site and then rest on their laurels. They need to keep that restaurant website up to date. Here’s why. Read more

Your Secret Treasure Trove of Customer Feedback

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Your restaurant runs on customer feedback, right? If the chips are too salty, the fish too dry, the service too slow, or the wine selection too expensive, your customers will call you over and tell you. Immediately. If you think I’m delusional and you think that your customers would never tell you anything truthful about your food or service… well, you’re just not looking in the right places. Today’s post talks about the three main places you can find great customer feedback, and what you should look at. Read more

Responding to Comments on Yelp? The Reviews are Mixed

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In the age of the smart phone, we’ve come to expect to be able to get a message out to anyone at any time – and perhaps even get an immediate response. Some would even say this principle of instant communication has begun to apply to reviews on Yelp.com; if a customer can post a review before he or she even pays the bill, some would even go as far as to argue that the owner (or another member of the bar or restaurant staff) could, in theory, just as easily read and reply to that review within the hour. If the situation is really that dire for business owners, of course, then running a restaurant just got a lot more difficult – unless owners and managers are willing to hire someone whose sole responsibility is to handle such matters – and, so, of course there are companies that offer exactly that service. Read more